20th May 2025
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Ryanair ad campaign depicts Spanish minister as clown in ‘illegal’ fines row

A row between Ryanair and Spain’s left leaning coalition government flared up again on Tuesday, after the budget airline launched a new ad campaign depicting consumer rights minister Pablo Bustinduy as a clown.

Bustinduy’s consumer rights ministry in November slapped five low-cost airlines – including Ryanair – with a combined fine of €179 million for ‘abusive practices’, such as charging passengers for hand luggage or printing boarding passes at terminals when they did not have them. ALSO READ: Spain fines Ryanair, easyJet and other low-cost airlines for ‘excessive’ hand luggage fees.

Irish no-frills carrier Ryanair’s share of the fine was the largest at €107.8 million.

‘Ryanair demands that the minister cancels his illegal fines,’ the company wrote in a press release accompanied by a photo of Ryanair’s outspoken group CEO Michael O’Leary posing next to a life-size photo of Bustinduy sporting a red nose and a multicoloured wig (see main image).

The same image of the minister appears on Rynanair’s social networks as part of a promotional campaign encouraging customers to ‘book at a crazy price (before a clown raises prices)’.

Ryanair said in a post on X that the ‘illegal’ fines are contrary to both European Union law and previous rulings from the European Court of Justice, warning they will lead to increases in fares in Spain.

O’Leary had also lashed out at Bustinduy at the end of last month, referring to him as ‘a crazy communist minister’ who fined airlines that ‘have no choice but to restrict carry-on bags’. ALSO READ: Ryanair’s Michael O’Leary calls Spanish minister a ‘crazy communist’.

Bustinduy, who has a PhD in philosophy from the New School for Social Research in New York which is known for promoting strong state involvement in the economy, told reporters his ministry had applied the law ‘rigorously’ based on a 2014 ruling from the European Court of Justice.

‘My obligation is to defend the rights of Spanish consumers. That is what I have done and that is what I will continue to do,’ he said, adding ‘no pressure campaign or insult’ would make him back down.

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